Dribble to Work Day

dribbleThe NCAA, Tampa Bay Local Organizing Committee and the Tampa Bay Sports Commission organized the inaugural “Dribble to Work Day” earlier this week. The event was aimed at raising awareness of the 2015 NCAA Women’s Final Four which will be held April 5 and 7 at Amalie Arena. Slated for ‘Selection Monday’, “Dribble to Work Day” was an engaging way to support the Women’s Final Four and its importance to the community.

“What better way to celebrate the start of the NCAA Women’s Basketball Tournament, than collectively dribbling to work on Selection Monday, March 16?” said Rob Higgins, Executive Director of the Tampa Bay Sports Commission. “We hope everyone grabs a ball, dribbles into work, takes a video and shares on social media using #WFFDribble to show their support for Tampa Bay’s 2015 NCAA Women’s Final Four!”

Participants were encouraged to video their dribble episode and tag it on Twitter or Facebook using hashtag #WFFDribble. The person with the most creative dribble video will be selected by the Local Organizing Committee to take the first shot on the newly installed NCAA Women’s Final Four court at Amalie Arena.

So what was the result? Watch this recap video to see how the community rallied around the initiative and how it helped build on the great momentum that’s happening for the upcoming Women’s Final Four.

Other highlights to note:

  • One of the clips made it on ESPN SportsCenter
  • Active coverage by three local television stations
  • Nearly 700 social media posts using #WFFDribble
  • Those posts resulted in nearly 5 million social media impressions

Finally, you can view the full social media recap via Storify below: