A couple of weeks ago, Jason Belzer sent me a link to a marketing video that Honda put out on YouTube called “The Other Side.” Click on the image below to watch to the video, and make sure to hit the “R” key while watching to get the full impact.
When I saw this, I immediately thought this would be a great way for sports organizations to create content. Here are a few ideas that come to mind:
Comparing the home vs. live experience: Teams want to convey how much more exciting the live experience is, so they could make a video that takes viewers back and forth between watching a game on TV vs. being in the stadium.
League events: Take something like the Winter Classic – the NHL could make a version of this that let’s the viewer switch back and forth between journey and experience of two fans of the opposing teams leading up to a culminating with the actual event.
Product impact: For brands like Nike and Under Armour, they can use this tactic to compare the experience of using vs. not using a specific product, almost as a modernization of the before and after by showing the experiences concurrently.
Athlete marketing: Think back to Nike’s “Fate” commercial with LT and Polamalu, but rather than making it chronological, you can use this format to switch back and forth between younger and older versions of the same athlete.
What other ideas do you have for this type of video content? Please share them in the comments!