It’s time for another edition of Infographic Friday. Today’s submission comes to us from the Atlanta Hawks who recently announced a new secondary logo that’s a throwback to what they used from 1973 until 1995, with some modern touches. They used this infographic as part of the announcement to show the history of the team’s look over the years, including legends and highlights of the team’s success from each era, and then encouraging fans to sign up to receive team content and presale access. The ability to deliver engaging, visual content via an infographic makes it a natural fit as part of a branding-oriented campaign.
Click here to view the original post on the Atlanta Hawks website.