About a week ago, Dave Cutler shared this great composite of pictures shared by all four Boston area teams on Instagram and Twitter:
— Dave Cutler (@CutlerDave) April 15, 2014
Now in this case, the rallying cry is #BostonStrong, showing solidarity and support one year after the Boston Marathon bombing. However, this got me thinking that there is probably a lot more opportunity for teams in the same to collaborate. With the exceptions of New York and some California cities, for the most part, local fans support the one local team in each sport. While the teams do compete for share of wallet, there are plenty of initiatives, particularly around community outreach where collaboration can and should be more encouraged. And this is another area where the proliferation and reach of social media makes a unified campaign easier to execute and more viral in nature.
If you are reading this, let me know what other collaborative efforts you have seen teams in the same market execute, or perhaps any ideas of new ways this could be done.
UPDATE: Here are some more examples that were shared with me on Twitter.
The San Jose Sharks supporting the Golden State Warriors as both teams face opponents in LA (thanks @mahoney):
— San Jose Sharks (@SanJoseSharks) April 22, 2014
The Lakers and Galaxy supported the local success of the Kings when they won the Cup (thanks @LisaMBregman):