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Mike theDuck said on February 19th, 2014 at 8:22 pm

“there was nothing that linked it to the brand, in my mind.”

Is that because you aren’t part of the target market? I wonder how much of the first two failures are really the result of the third.

Kara said on February 25th, 2014 at 9:38 am

Great points! Sometimes I’ll catch myself thinking “wow, that ad was really fun, I love it!” but then I realize I have no idea what company it was for. It’s good that I’m entertained, but if the company didn’t get their message across, that’s a bit of a waste of money for them.

I love your ideas on how Maserati could make better use of their marketing budget…that kind of interaction would be much more fun/exciting! I would definitely try to win 🙂