Infographic Friday: Power of Live Events

It’s time for another edition of Infographic Friday. Today’s submission comes to us from Adweek, and highlights how impactful live events can be for brands to drive consumer behaviors, including additional product research, recommendations to friends, and of course, purchasing the brand at retail. In particular, music and sports are the top two event types that make consumers feel positive about brands. Click the infographic to read the original story on adweek.com.

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