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Steve Seiferheld said on November 1st, 2013 at 9:10 am

Brands are by nature polarizing. You won’t get 100% of people to like your brand. You have to decide on your positioning and be authentic to it. Doing will so will build you a loyal following. The more “out there” you are, the more people will want to publicly explain why they don’t like your brand. (See Walmart, McDonald’s, Obama, etc.) Darren Rovell is doing a great job establishing his brand and being true to it.

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