According to my email inbox, most NBA teams have recently gone out to their fan databases with their single game ticket presales. Here is a sampling of the email creative being used to help drive what for most teams is their biggest single game ticket sales day of the year.
Note – many of these emails also came with supporting text to provide details not included in the image itself, and some teams sent essentially text-only emails, but I wanted to focus on the marketing tactics being used in the images themselves. Some are very team/brand focused while others focus on the schedule and opposing teams. I also included the subject line from each email for reference and will add more examples if/when I received them.
Philadelphia 76ers – “YOUR EXCLUSIVE PRESALE IS TODAY!”
Charlotte Bobcats – “Russell – Special Invitation to Individual Game Presale”
Houston Rockets – “Individual Game Tickets Presale Begins Now”
Indiana Pacers – “Your Pacers presale starts tomorrow”
Atlanta Hawks – “Single-Game Tickets Are Officially On Sale”
Dallas Mavericks – “Mavs Single Game Tickets Go On-Sale Saturday at 10am!”
San Antonio Spurs – “Exclusive Spurs Pre-Sale Starts Tomorrow!”
Milwaukee Bucks – “You’re First In Line Russell – Presale Starts at Noon Today”
Brooklyn Nets – “Exclusive Brooklyn Nets Tickets Presale”
Golden State Warriors – “Single-Game Ticket Pre-Sale Today at 10 AM”