It’s time for another edition of Infographic Friday. This one comes to us from Catalyst, an IMG Consulting Company, who earlier this week released the results of their 2013 Catalyst Fan Engagement Study. The goal of the study, which is based on a REPUCOM survey of over 2,100 avid sports fans, is to analyze the convergence of sports and digital media to identify year-over-year trends and opportunities for brand engagement. A couple of key takeaways from this year include:
- Google+ and YouTube witnessed the largest overall year-over-year growth, but Facebook is still the most used channel.
- Fans continue to socially engage at higher rates on gamedays, as much as 30% more compared to 2012. On gameday, Twitter has the most frequent use and Instagram has shown the most growth in post-game use.
- Nearly 70% of sports fans who “like” or follow brands on social media are willing to take additional action, including purchasing, commenting or sharing brand content.
- The most engaging social content is based around pre-game excitement, followed by historic photos/videos and then bloopers.
Here is the infographic summary of fans’ digital media habits based on Catalyst’s study. You can also click here to read the recent Sports Business Journal article on the study.