Infographic Friday: Meaningful Brands

I am going to continue with the Infographic Friday theme that I started with last week’s U.S. Open social media recap. Today, I am featuring one from Havas Sports & Entertainment discussing “meaningful brands.” This infographic summarizes their recent research on consumer perception towards brands based on what types of activities, initiatives and outreach the brand supports. It a pretty powerful argument on how consumers want to see active involvement from brands in sports-related community programs.


One thought on “Infographic Friday: Meaningful Brands

  • September 29, 2013 at 10:07 pm

    Excellent infographic! Thanks for sharing it, Russell! I second the fact that funding and getting actively involved is the best way to make sure that consumers perceive a brand in a positive light.

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