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Sports Industry Top Ten of the Week for Sept 19th said on September 19th, 2013 at 9:53 pm

[…] Emirates Makes a Splash at Flushing Meadows: Guest author Nikolay Panchev, VP Consumer Research, Turnkey Intelligence has a very intelligent breakdown of the sponsorship activation by US Open newcomer Emirates at the recently completed event. According to Panchev, activation is most effective when consumers have a personal and meaningful interaction with the brand and for that Emirates won the Grand Slam. Check out the article to see what Emirates did that was so impressive. […]