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Kara said on August 27th, 2013 at 9:35 am

When it comes to college football, I think a big focus on relationship building and cultivation of alumni specifically could help. I know that my college sends a lot of mass emails about football games and ticket packages, but no one has really reached out to me to chat about options or started that inital conversation…and I’m an extremely passionate alum who would love to be more “involved”. (One way to sell to me? Since I live far away, it would be awesome if they would put together some kind of travel package for a game!) As an alum, I wouldn’t really love building a relationship with someone from a professional sales organization – unless they were deeply connected with the school as well – but it might help for other people in their target market.

Rich Campbell said on August 27th, 2013 at 10:35 am

Kara, thanks for your comment on “relationship building and cultivation of alumni” – major opportunity at many schools. RC

Glendon said on August 27th, 2013 at 11:30 pm

I think that, in terms of competing with the couch, college football is in a much better position than the NFL. In my opinion things like the band and the student sections contribute to an experience that is significantly different than the couch.

I actually have mixed feelings on WiFi. I see the upside, but at the same time I feel like it’s largely making watching the game in person more like the experience of watching at home. If the most compelling entertainment at a live event is on a phone or tablet there is a real problem.

Dawg Treats – Wednesday | Bulldawg Illustrated said on August 28th, 2013 at 1:01 am

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