Sports Geek Podcast – Episode 10

SportsGeekPodcastPresentedBySEATConferenceLast week, I had the chance to join Sean Callanan on his ABC Grandstand radio segment and talk a bit about CRM in sports and my session at next month’s SEAT Conference. Sean just posted the interview as part of episode 10 of his Sports Geek Podcast. The full episode contains discussion on several great topics, including:

  • How Twitter creates a shared experience for fans
  • How a 19 year old cricketer shows Facebook is a player for viral content
  • Why email is still king in sports
  • The other “MoneyBall” how analytics is changing the business side of sports
  • Who is the Godfather of CRM? (Editor’s Note: it’s NOT me)
  • Why Twitter takeovers are a bad idea
  • What to watch for if you run a Twitter takeover
  • Why you need a conversation plan for Twitter especially
  • How to determine what to do with Facebook comments in foreign languages
  • Options for dealing with poor or abusive Facebook comments

You can use the audio player below to listen.


I encourage everyone to subscribe to Sean’s podcast or you can also listen on Stitcher Radio. Every week he shares great content on social media and digital marketing in sports and entertainment.

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