Bowl Game Twitter Banter

Three official college bowl game Twitter accounts (plus the Pac-12) got into some friendly social banter on Friday afternoon. I love seeing tweets like this – letting some personality come through with these big brands is the best way to engage fans. You have a little trash talk (“#EightViewBump”), some pop culture (a Game of Thrones reference, which I unfortunately don’t get since I don’t watch the show), and of course some humor (the 2-gallon jug of white-out – someone on the White-Out social media team needs to jump on this!). I especially like the last tweet reply to Christian Bruey of WFTV – “It’s football, not brain surgery. Have fun!” He’s absolutely right!