Champions League Final Social Frenzy

It should come as no surprise that the Champions League Final drove a tremendous amount of social media activity. UEFA put together a great infographic summarizing this digital frenzy, showing metrics for website visitors, Twitter, Facebook, Google+ and YouTube.


(This infographic originally appeared on Mediabistro’s AllTwitter website)

One thought on “Champions League Final Social Frenzy

  • May 30, 2013 at 2:56 pm

    This is a great summary of activity – here are my questions:

    1) Why were Indonesia, Mexico and Brazil the most active facebook countries? Is that social platform particularly prolific in those countries? Is it linked to the kick-off time or TV broadcast (e.g. was it delayed as opposed to live so max fans were trying to keep track of the action?) We know Mexico and Brazil are big football countries…..but Indonesia?????

    2) I’d be interested to know what percentage of the content (particularly facebook and twitter) was posted by UEFA versus the general public/fans/media, and what level of interaction there was from UEFA (ie were they responding to fans or just putting their content out there.)

    If anyone has any insight, thoughts, comments, tc., I’d be grateful to hear them.

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