MLB Fandom in a Multichannel World

The folks over at Silverpop (a multi-channel marketing services company) registered for clubs’ mailing lists, logged onto multiple social networks and monitored Foursquare check-in data for all 30 MLB teams. Then they crunched the numbers and created this infographic to take a deeper look at MLB fandom on opening day of 2013 (I know I’m a little late sharing this one, but I just discovered it).

It’s not surprising to see the Yankees leading teams in almost every category, but the degree to which they do in some categories is pretty astounding. However, they did not have the biggest opening day when it came to Foursquare check-ins – that honor belongs to the Rockies at Brewers game.

MLB Fandom Infographic from Silverpop