Google Treasure Map Idea

Google is always good for some April Fools Day fun – this year, besides their debut of Google Nose (a beta release, of course), they also created a “Treasure” option for Google Maps. Here is what the NYC area looks like in treasure-view:


Whenever something like this happens and word spreads quickly, there is an opportunity to jump in and create a fun promotion. For example, what if a team launched a contest using this new function to create a treasure map where one lucky fan could find a secret package full of tickets and merchandise? On the bottom left, Google even has written:

Start Treasure Hunting
  • Explore 2D hand drawn landmarks
  • Find hidden treasure chests
  • Beaware of pirates!

If your organization has a working relationship with Google, maybe you can become one of their “official” treasure chests, but if not, I’m sure there’s still a way to put together your own treasure hunt with these maps. The moral of the story is, always look for creative ways to take advantage of viral trends.

One thought on “Google Treasure Map Idea

Comments are closed.