BurstMedia recently released a fun infographic providing insights into how devoted vs. casual fans consume digital sports content. While the infographic is a fun summary and does highlight some valuable differences, what I really like is the in-depth PDF report that they released with this. You can click here to download it.
For example, while the percentage of dedicated and casual fans using tablets and smartphone to consume content is increasing, its interesting to see that even among the most passionate fans that 48 to 60% say they hardly even consume sports content that way. And its important to see that while television is considered the primary source for all segments, that sports content websites are consider the “best” source of information for most.