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Robert said on September 20th, 2012 at 11:36 am

I really hope this doesn’t backfire in their faces, all it takes is one influential person who gets angry they didn’t win. And BOOM, twitter backlash.

Ethan said on September 20th, 2012 at 1:24 pm

While it’s not ultimately much different than a standard Twitter giveaway, the mention of exclusivity certainly seems to be delivering the increase in exposure and followers. I mean, would you have written something about them for just having a standard giveaway?

Twitter Cutting Out Middle Man for Texans’ Arian Foster said on September 21st, 2012 at 8:00 am

[...] MLB Twitter Account Goes “Members Only” [...]

Quy Le said on September 21st, 2012 at 9:55 am

According to our stats, MLB gained 12,000 followers yesterday during #MLBMembersOnly – they only averaged1,120 new followers per day so this is over 10X gain.

Great promo!


Russell Scibetti said on September 21st, 2012 at 10:04 am

I’m not saying your number is wrong, but I specifically noted the follower counts during the day, and I only saw a gain of just over 8,000. Of course, I starting counting at 10AM, but I find it unlikely that they would have gained an additional 4000 followers before 10AM.


[...] Russell Scibetti (@rscibetti), founder of theBusinessofSports.com, also raised a few concerns in an excellent blog post. Scibetti noticed that the number of @MLB followers was still rising during the time the account was private, leading him to believe (and confirm) that new followers were being approved by hand. Scibetti noted that the practice of manually adding followers after going private damaged the promotion’s reputation of being exclusive and made the promotion more similar to a typical Twitter giveaway. Scibetti’s post is worth a read and is viewable here. [...]

Quy Le said on September 21st, 2012 at 1:04 pm

We counted 12K fan growth over 24 hour period from 12am-11:59pm PST yesterday.

it’s consistent with TwitterCounter’s stats on MLB which have them showing a 12K+ increase as well:



Sports Business Now #MLBmembersonly shows mixed results said on September 21st, 2012 at 3:59 pm

[...] Scibetti from The Business of Sports posted this on his blog: In theory, any requests to follow the account at this time would need to be approved by hand. That [...]

#MembersOnly « Megan St. John said on September 25th, 2012 at 6:56 pm

[...] The number of followers increased by about 8,000, which is a relatively small number compared to their total of 2.5 million followers. But, I don’t think MLB was going for a bigger fan base. They just wanted to reward those that were already engaged. [...]

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