Papa John’s Digital Activation

Papa John’s is very active in using sports sponsorships as part of their overall marketing strategy. They have league deals with the NFL and MLB to go along with many  professional team and college athletics deals. I’m sure everyone remember’s their Super Bowl coin toss pizza giveaway promotion from last year (here’s the commercial spot and a story on the results).

One thing I really like about all their deals is that they have a clear call-to-action to drive purchases, which in turn should let them calculate a true ROI. And it seems like most of these deals include a digital component to help drive those purchases, making that revenue even more trackable. Here are a couple of email and web-based examples that I think work very well and wanted to highlight today:

MLB’s 100+ Runs Scored Email:

Titans Win, You Win Email:

Orlando Magic 110+ Points Web Deal: