News and opinions on the business side of sports
27
Aug
Tweet Papa John’s is very active in using sports sponsorships as part of their overall marketing strategy. They have league deals with the NFL and MLB to go along with many professional team and college athletics deals. I’m sure everyone remember’s their Super Bowl coin toss pizza giveaway promotion from last year (here’s the commercial [...]
23
Aug
Tweet For those that don’t know him, Kurt Esser has a wealth of college athletics experience, starting back at Host Communications in 1996 up through today where he is a Senior Associate Athletic Director for the University of New Mexico. While at New Mexico, he’s also been actively involved with the NCAA Division I Men’s [...]
16
Aug
Tweet The Pac-12 has an opportunity to become the first property to deliver a true vertical channel of distribution to its audience. Through ownership of its online and broadcast media channels with Pac-12 Enterprises and conjunctive on-site activations, the Pac-12 can control all facets of interactions with its consumers. Pac- 12 Enterprises directive is to [...]
3
Aug
Tweet It goes without saying that technology changes a lot every year, let alone every four years. Well, iProspect released a great infographic that shows how the adoption of mobile and social technology has exploded since the 2008 Summer Olympics in comparison to the 2012 London Games. Take a look below and click on the [...]
