The Impact of Imagery in Email

I get LOTS of emails from sports teams, because I’ve pretty much signed up for every newsletter I can find. This helps me track best practices in digital marketing and fan engagement. I wanted to share some recent email images that I’ve received over the last few weeks from the Tampa Bay Buccaneers. I really liked all three of these, especially the use of their logo on the waving flag. The short headline phrases and the bold fonts also catch the eye. These images really grab the recipient and should do well to drive a high click-through count.

Email 1:  The Battle Begins

Email 2:  Choose Your Battles

Email 3: The Night Practice