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Kevin Hanft said on August 6th, 2012 at 2:15 pm

P&G has done a nice job of continuing and building upon themes and messages that J&J introduced for the 2008 Beijing Games for many of the same product categories.

The approach of recognizing the sacrifices of other is a strong core idea, that resonates with virtually all audiences, across all cultures. Of course, P&G has done a magnificent job in executing the campaign. Bravo!