P&G and the London Olympics

Posted by Russell Scibetti Published in Olympics, Sponsorships

Proctor & Gamble is one of the Olympics top sponsors – literally, its one of 11 companies in their list of Worldwide TOP Partners – you can learn more about the TOP program here. They signed this partnership deal back in July 2010, and it runs through the 2020 Olympics, giving them involvement in a total of five Olympic Games (three summer and two winter).

As such, they are putting a lot of effort behind advertising and activating around the 2012 London Games. Here are some great videos from P&G showing some of their Olympic efforts:

P&G Full Length “Thank You Mom” Feature:

P&G Kids 2012 Commercial, also built around the “Thank You Mom” theme (Note: if you visit P&G’s YouTube videos page, you can see that they uploaded this video, and several others in multiple languages, a nice touch for Olympic content):

Preview of the P&G Family Home:

First Look at the Duracell Virtual Stadium:

Gillette Olympic Celebration at Boston Harbor (featuring 60-foot tall holograms of Team USA athletes Ryan Lochte and Tyson Gay):

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Mobile and Social Olympic Consumption (August 3rd, 2012)

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Kevin Hanft said on August 6th, 2012 at 2:15 pm

P&G has done a nice job of continuing and building upon themes and messages that J&J introduced for the 2008 Beijing Games for many of the same product categories.

The approach of recognizing the sacrifices of other is a strong core idea, that resonates with virtually all audiences, across all cultures. Of course, P&G has done a magnificent job in executing the campaign. Bravo!