Proctor & Gamble is one of the Olympics top sponsors – literally, its one of 11 companies in their list of Worldwide TOP Partners – you can learn more about the TOP program here. They signed this partnership deal back in July 2010, and it runs through the 2020 Olympics, giving them involvement in a total of five Olympic Games (three summer and two winter).
As such, they are putting a lot of effort behind advertising and activating around the 2012 London Games. Here are some great videos from P&G showing some of their Olympic efforts:
P&G Full Length “Thank You Mom” Feature:
P&G Kids 2012 Commercial, also built around the “Thank You Mom” theme (Note: if you visit P&G’s YouTube videos page, you can see that they uploaded this video, and several others in multiple languages, a nice touch for Olympic content):
Preview of the P&G Family Home:
First Look at the Duracell Virtual Stadium:
Gillette Olympic Celebration at Boston Harbor (featuring 60-foot tall holograms of Team USA athletes Ryan Lochte and Tyson Gay):