P&G and the London Olympics

Proctor & Gamble is one of the Olympics top sponsors – literally, its one of 11 companies in their list of Worldwide TOP Partnersyou can learn more about the TOP program here. They signed this partnership deal back in July 2010, and it runs through the 2020 Olympics, giving them involvement in a total of five Olympic Games (three summer and two winter).

As such, they are putting  a lot of effort behind advertising and activating around the 2012 London Games. Here are some great videos from P&G showing some of their Olympic efforts:

P&G Full Length “Thank You Mom” Feature:

P&G Kids 2012 Commercial, also built around the “Thank You Mom” theme (Note: if you visit P&G’s YouTube videos page, you can see that they uploaded this video, and several others in multiple languages, a nice touch for Olympic content):

Preview of the P&G Family Home:

First Look at the Duracell Virtual Stadium:

Gillette Olympic Celebration at Boston Harbor (featuring  60-foot tall holograms of Team USA athletes Ryan Lochte and Tyson Gay):


One thought on “P&G and the London Olympics

  • August 6, 2012 at 2:15 pm

    P&G has done a nice job of continuing and building upon themes and messages that J&J introduced for the 2008 Beijing Games for many of the same product categories.

    The approach of recognizing the sacrifices of other is a strong core idea, that resonates with virtually all audiences, across all cultures. Of course, P&G has done a magnificent job in executing the campaign. Bravo!

Comments are closed.