Originally posted on Mashable and created by Bluefin Labs, here’s a great infographic summarizing the social impact of this year’s MLB All-Star Game telecast.
I think one of the biggest takeaways from this is the most retweeted tweet was tied to a contest to win a Josh Hamilton replica bat. Social contests are highly effective at driving followers and engagement. The data also shows the potential impact of player in-game tweets if that opportunity was ever expanded beyond “exhibition” games.
Visit bluefinlabs.com/blog for more social media analysis of televised sporting events, including the ESPYs, NBA Finals and more.
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