News and opinions on the business side of sports
31
Jul
Tweet I get LOTS of emails from sports teams, because I’ve pretty much signed up for every newsletter I can find. This helps me track best practices in digital marketing and fan engagement. I wanted to share some recent email images that I’ve received over the last few weeks from the Tampa Bay Buccaneers. I [...]
28
Jul
Tweet Proctor & Gamble is one of the Olympics top sponsors – literally, its one of 11 companies in their list of Worldwide TOP Partners – you can learn more about the TOP program here. They signed this partnership deal back in July 2010, and it runs through the 2020 Olympics, giving them involvement in [...]
26
Jul
Tweet It’s long overdue, but we’ve finally scheduled our next New York sports business networking event! The Business of Sports – New York Networking Event Tuesday, August 14 at the Galway Hooker Pub (7 East 36th St) Open networking from 6:30 to 9:30PM Free to attend, all backgrounds welcome (No resumes please!) Details and RSVP here! Come [...]
17
Jul
Tweet It’s that time of year again, when Forbes ranks their top 50 most valuable franchises in sports (Forbes.com, 7/16/2012). Here are some of the highlights: European soccer clubs hold the top two spots (Manchester United and Real Madrid), with their immense global reach driving the most revenue. All 32 NFL teams are in the top [...]
16
Jul
Tweet Originally posted on Mashable and created by Bluefin Labs, here’s a great infographic summarizing the social impact of this year’s MLB All-Star Game telecast. I think one of the biggest takeaways from this is the most retweeted tweet was tied to a contest to win a Josh Hamilton replica bat. Social contests are highly [...]
12
Jul
Tweet One video might be a clever idea. Two videos could just be a copycat. But now we’re up to four five six several videos that I know of (and probably more that haven’t been discovered yet), so I think we’re officially in the midst of a trend when it comes to the “Call Me [...]
11
Jul
Tweet I love most things analytical in nature, as they help us make quality, justifiable decisions rather than just acting on intuition and educated guesses. So when my friend Jamie sent me some information about Sponsorship Advisor (recently launched by Genesco Sports Enterprises), I thought it was definitely worth sharing. Sponsorship Advisor is a web-based tool [...]
10
Jul
Tweet Today’s post is courtesy of guest blogger Flavil Hampsten, Senior Vice President of Ticket Sales & Database Marketing at Bobcats Sports and Entertainment (originally posted on his blog). Fact: SALES MANAGERS LOVE CRM Fact: SALESPEOPLE HATE CRM SYSTEMS Why is this? It’s because there is a disconnect between salesPEOPLE and sales managers. Sales managers want [...]
