News and opinions on the business side of sports
23
May
Tweet Today’s post is from our new contributing author, J.W. Cannon. Crafting Your Sponsorship Pitch - It ain’t that hard, and you’re probably doing it wrong! Okay, first let me state that I have worked for several big brands in my lifetime, and I’ve seen the deluge of sponsorship proposals that they get on a weekly [...]
15
May
Tweet Today’s post is from our new contributor, Caleb Mezzy. An interesting topic of conversation in the intersection of Sports and Social Media is always the question…Would you consider Sports ahead or behind in Social Media growth? After engaging in this debate, I often say the verdict is still out there. While Sports occasionally takes [...]
2
May
Tweet The NBA has been heavily promoting the Twitter hashtag #NBAPlayoffs in all of their broadcasts and marketing materials this offseason. These efforts are highlighted by their Social Spotlight page over at NBA.com/social-spotlight, which is aggregating content together via this hashtag. However, in doing my own searches for this hashtag via Hootsuite and Twitter.com, I [...]
