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Dylan @Sports Marketing Group said on February 9th, 2012 at 12:57 pm

I just wanted to note on some things that stood out to me.
It looks as if Chevy took the title for all advertisements, winning both pregame buzz as well as in-game mentions.
David Beckham clearly sold it for H&M
You could most likely associate the vast range of Twitter mentions to the post-game bragging

A very cool infographic

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Dylan @Sports Marketing Group said on February 9th, 2012 at 12:59 pm

Check out my take on social media in the ProBowl from the players perspective rather than fans.

http://sportsmarketinggroup.net/probowl

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Sean Callanan said on February 13th, 2012 at 3:14 am

Russell,

How have you found Pinterest so far? Once you get past the cupcakes & wedding dresses it is pretty cool.

What’s your Pinterest handle?
Here is mine – http://pinterest.com/seancallanan/