Last week, Coyle Media released a great infographic on how sports fans use various social media check-in services. It’s interesting to see how the results vary by sport (unfortunately, there’s no data on MLB), how sports venues compare to other types of check-in locations, and the most effective ways to drive check-ins.
Personally, I have concerns about the long-term success of geolocation-based services, but the poll does show that there is definite value in this service when it comes to sporting events. So even if the overall adoption rate in these services lags behind other social media channels, it shouldn’t be overlooked by sports organizations.
Sports Marketing from Coyle Media, LLC.