Interview with Brandi Connolly, Director of Sports & Experiential at hawkeye

Last Friday I had the chance to attend the 2011 Ivy Sports Symposium, which every year offers an impressive array of speakers, informative panel discussions and wonderful networking opportunities. If you haven’t already, search for the Twitter hashtag #ISS2011 to see some of the updates that were shared during the event. During the breaks between sessions, I tried to grab a couple of video interviews to share with you this week, along with a larger event recap post coming soon.

My final interview was with Brandi Connolly, Director of Sports and Experiential at hawkeye. Brandi and I talked about experiential marketing and how it can be a valuable component in a brand’s overall sports marketing and sponsorship strategy.

You can connect with Brandi on Twitter at @brandiconnolly or by email at

(Please pardon the slightly unusual shape of the video box – I took the video vertically on my iPhone. I’ll stick to landscape for future clips!)