Last Friday I had the chance to attend the 2011 Ivy Sports Symposium, which every year offers an impressive array of speakers, informative panel discussions and wonderful networking opportunities. If you haven’t already, search for the Twitter hashtag #ISS2011 to see some of the updates that were shared during the event.
During the breaks between sessions, I tried to grab a couple of video interviews to share with you this week, along with a larger event recap post coming soon. First up is my interview with Len Perna, President of Turnkey Sports & Entertainment. Len discusses some of the different products Turnkey has put together and how valuable market research can be in the sports industry.
(Please pardon the slightly unusual shape of the video box – I took the video vertically on my iPhone. I’ll stick to landscape for future clips!)