Football University with the St. Louis Rams

I received an email last week from the St. Louis Rams about a new program called “Football University” that I thought was a great idea, so I wanted to share it with you here:

Teams are always looking for new packages and experiences to sell, and this package has a lot of unique benefits outside of just revenue:

  • It’s a great integration with existing health care partners, creating more value for their sponsorship (and a nice mention for the team’s catering provider as well)
  • The pink color scheme is consistent with all of the NFL’s breast cancer awareness messaging
  • The package itself, with inside access to the team’s staff and facilities appeals to casual and hardcore fans alike
  • Offering it with and without a game ticket creates flexibility for the consumers, while also hopefully providing a lift for ticket sales
  • The inclusion of a charitable component (the United Way) is a great way to give back, and can also encourage more purchases
  • Finally, I really like the name of the event – “Football University”

2 thoughts on “Football University with the St. Louis Rams

  • October 11, 2011 at 6:30 pm

    So a ticket to a Rams game is worth $10? I am sure the season ticket holders must be tickled pink.

  • October 12, 2011 at 9:27 am

    That can be a valid concern, but I think that fear can get exaggerated to the point where it limits teams from maximizing an opportunity. In this case, they are not selling a ticket for just $10 – they are selling a package for $80. In addition, these tickets are probably in the upper level of the building (maybe in a non-STH location altogether) and are more like a group ticket purchase, which is usually discounted below the STH price anyway.

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