2011 Ivy Sports Symposium

Posted by Russell Scibetti Published in Career Development, Education

For those of you in the Northeast, I wanted to make sure you know about a great event coming up in a couple of weeks down in Philadelphia! The 6th Annual Ivy Sports Symposium @ Wharton School, University of Pennsylvania Friday, November 18, 2011 from 8:00 AM to 7:30 PM (ET) Today is the final [...]

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Oct

Recap of MLB Dynamic Pricing in 2011

Posted by Russell Scibetti Published in Baseball, Ticket Sales

My friends over at Qcue,who specialize in dynamic ticket pricing in professional sports, sent me over some interesting information on what they were able to do with their Major League Baseball clients in 2011. I think this is valuable to share, particularly for any organizations that are thinking about the pros and cons of implementing [...]

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Oct

New Name for the Big East

Posted by Russell Scibetti Published in Collegiate Athletics

Over the past week, there have been several news stories discussing the Big East Conference’s attempt to add additional football programs in order to maintain their automatic qualifying status with the Bowl Championship Series. While the conference’s current structure had been dictated primarily by geography (the “East” coast), their current efforts are focused more on [...]

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Oct

The Fan Experience with Cisco and Verizon

Posted by Russell Scibetti Published in Facilities, Technology

Earlier this year, David Holland, Senior VP, Sports and Entertainment Solutions Group at Cisco, wrote a guest post called “You’ve Come a Long Way, Baby” that discussed how emerging technology continues to improve the fan experience. So when I received information about a partnership between Cisco and Verizon at AEG’s Staples Center, I thought it was [...]

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Oct

Always Be Communicating

Posted by Russell Scibetti Published in Basketball, Marketing

The NBA is clearly going through a rough period because of the lockout, and with every passing day, more damage is being done between the league and its fans. However, even when an organization has to deal with something as stressful and problematic as a work stoppage, teams must continue to communicate to their fans, [...]

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Oct

Football University with the St. Louis Rams

Posted by Russell Scibetti Published in Community Relations, Football, Sponsorships

I received an email last week from the St. Louis Rams about a new program called “Football University” that I thought was a great idea, so I wanted to share it with you here: Teams are always looking for new packages and experiences to sell, and this package has a lot of unique benefits outside [...]

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