Using Someone Else’s Slogan

Posted by Russell Scibetti Published in Marketing, Media

Earlier this week, I received an email from Yelp.com (pictured below). If you’re not familiar with the site, it is a great resource to share and look at reviews for local businesses, and they are also getting into the local deals business, so don’t be surprised to see special offers from sports teams through their [...]

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Sep

Special Offer for DFM San Francisco

Posted by Russell Scibetti Published in Career Development, Social Media

Digital Fan Marketing Summits, created and organized by Pat Coyle, are educational events designed to help attendees increase revenues through digital media. Pat normally hosts a few of these per year, most recently in Los Angeles and New York. His next event is coming up on October 11 in San Francisco, and I highly encourage [...]

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Sep

Three Questions About College Football Conference Realignment

Posted by Russell Scibetti Published in Collegiate Athletics

Today’s post is courtesy of guest blogger Brett Pharis. Three More Questions About College Football Conference Realignment: From a Non-AQ Point of View Under consideration: the current landscape of college football’s conference affiliation and the direction of realignment. Last year we saw Utah and TCU get the nod from the ‘big boys’ to come play [...]

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