An Interesting Font Selection

Posted by Russell Scibetti Published in Baseball, Marketing

I was riding on a subway in New York last night and saw an advertisement that caught my interest. Take a look at the picture below… If you are from the New York area, you might see this ad and “recognize” the font being used for the word “YES.” If it doesn’t look familiar to [...]

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Jul

Who Follows NHL Clubs on Twitter?

Posted by Russell Scibetti Published in Hockey, Social Media

Coyle Media has created a great info-graphic providing insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. Take a look… [Via Coyle Media] Some of the items that I found to be most interesting were: 78% attended at least one game, which is particularly impressive since only 68% live [...]

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Jul

Tweet-Take on the Women’s World Cup Final

Posted by Russell Scibetti Published in Soccer, Social Media

Rather that relying just on my opinion, earlier this morning I asked my Twitter network, “What does the #USWNT loss yesterday mean for the WPS and soccer in the US in general?” Let’s take a look at some of the different replies I received, ranging from quite positive to pretty gloomy… From @timingle: Loss is unfortunate but gives [...]

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Jul

Is Winning Everything?

Posted by Russell Scibetti Published in Baseball, Ticket Sales

Today’s post is courtesy of guest blogger Dr. Kirk Wakefield and was originally published in Volume 7, Issue 1 of the Migala Report. The Migala Report was launched in October 2003 to create an educational and idea-sharing resource for sports executives pursuing revenue-generating concepts. For more information or to subscribe, visit www.MigalaReport.com. Is winning everything? When it [...]

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Jul

Don’t Forget the Digital Immigrants

Posted by Russell Scibetti Published in Technology

It’s very easy to get caught up in all the technology options we have today when it comes to how we communicate with our customers. Whether it’s via the web, email, mobile, social media or all of the above, we have no shortage of ways to interact digitally. However, we cannot forget that this technology [...]

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Jul

Getting to Know Hockey Players

Posted by Russell Scibetti Published in Hockey, Media

On my drive home last night, I was thinking about the differences between the visibility and marketability of NBA vs. NHL players. At first, I thought there were enough similarities between them that NHL players should get more name recognition about casual fans than they currently do, especially compared to the recognition that NBA players [...]

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