Interview with Ken Stefanov, CFO for the Indians

Posted by Russell Scibetti Published in Baseball, Economics and Finance

Today’s post is an excerpt from an interview with Ken Stefanov, CFO for the Indians, conducted by Peter Alpern from BusinessFinance (businessfinancemag.com). Anguish isn’t just part of the Cleveland sports fan’s culture; it becomes part of its very identity, seemingly embedded in the city’s very DNA. It is this tidal force that franchises such as the Cleveland [...]

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Jun

MLS Delivers Sponsor Value Via Email

Posted by Russell Scibetti Published in Soccer, Sponsorships

Of all the leagues that I receive email from, I have to say that MLS does some of the best work in providing sponsor value via this important communication channel (and this is an area that I’ve criticized other organizations about in the past). Take a look at some of the examples below that I [...]

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Jun

NBC and the Olympics: Does the Risk Outweigh the Reward?

Posted by Amanda Miller Published in Economics and Finance, Governing Bodies, Media

Today’s post is from guest blogger Travis Yost, an Arizona State University graduate with his B.S. in Business Management. In the past, Travis has covered the World Series of Poker for BLUFF Magazine and acted as a contributor to the likes of Deadspin, KuklasKorner, and MSN FoxSports. Currently, he covers the Ottawa Senators for HockeyBuzz.com. Just [...]

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Jun

50 Ways Sports Teams Fans Can Engage Fans on Facebook

Posted by Amanda Miller Published in General, Marketing, Social Media, Technology

Today’s post is from guest blogger Brian Gainor, founder of Partnership Activation, a leading resource in sports business that showcases sports marketing and sponsorship trends, best practices, and creative activation tactics. Brian has also been featured as a guest writer for Darren Rovell’s CNBC SportsBiz column. Sports leagues and organizations are turning to Facebook to offer [...]

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Jun

Interview with Carol Sawdye, CFO of the NBA

Posted by Russell Scibetti Published in Basketball, Economics and Finance

This is an excerpt from an interview with Carol Sawdye, CFO of the NBA, conducted by Peter Alpern from BusinessFinance (businessfinancemag.com). From the pure power of LeBron James, to the artistry of Dwayne Wade and understated stardom of Dirk Nowitzki, the NBA Finals represents a climactic two weeks of fan interest to celebrate a staggeringly successful [...]

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Jun

You’ve Come a Long Way, Baby

Posted by Russell Scibetti Published in Facilities, Technology

Today’s post is from guest blogger David Holland, Senior VP, Sports and Entertainment Solutions Group at Cisco. When Dr. James Naismith was trying to keep his gym class active during a rainy day in 1891, and invented a game with two hoops and a ball, no one outside that gym was able to watch this game (later [...]

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Jun

Sharing a Common Enemy

Posted by Russell Scibetti Published in Basketball

Today’s post is courtesy of guest blooger Jamie Acks. It’s playoff time in the NBA and the buzz is stronger than ever. Will “The Big Three” be victorious or will a long shot steal the crown? For the past five years Clevelanders had the pleasure of rooting on their beloved Cavaliers. But, this year was [...]

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Jun

Worst Sponsorship Email Ever?

Posted by Russell Scibetti Published in Sponsorships

In the past, I’ve written about some poor email-based sponsorship solicitation tactics that I’ve seen, and how they can do better (see “How NOT to Solicit a Sponsorship”). However, this email takes the cake – I don’t think there’s any saving this one. Hope this brightens up your Friday! Hello we have two monster trucks that [...]

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