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Don Roy said on May 4th, 2011 at 4:57 pm

Thanks for sharing, Russell. While the benefits contained in the contract may not depart from standard practice, it is a creative approach to packaging the team’s promises to season-ticket holders.

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[…] season ticket holder renewals and ramping up for new business. Last week, I wrote a bit about a unique positioning the Golden State Warriors were using to help sell and renew season tickets, but every team has their own approach to season ticket […]

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[…] The most interesting season ticket promotion is coming from California: The Golden State Warriors are offering what they call "the first official contract between a professional sports team and its fans": They promise to accomplish four points in the next season and define compensations in case any of those will not be met (hat tip to Russell Scibetti for digging this out): […]