News and opinions on the business side of sports
23
May
Tweet After much tough deliberation and discussions with other trusted peers, I’m excited to announce the winners for the 2nd annual The Business of Sports Awards! Best Sports Business Blog Winner: Partnership Activation – Another year of tremendous work by Brian Gainor, who consistently seeks out and shares the best practices in sports sponsorship, activation [...]
17
May
Tweet I know I write about email marketing a lot, but it is an important way of communicating with your fans. Even with the constant increase in social media usage, email marketing is still the most effective way to reach your customer base with targeted messaging. One way to make those messages stand out even [...]
16
May
Tweet Major League Soccer’s National Sales Center (MLSNSC), which I wrote about almost eight months ago, recently sent their fifth set of graduates into the difficult environment of selling soccer tickets in a down economy. To refresh your memory, the MLSNSC is (and I quote from their official website) “a highly selective 45 day sales [...]
13
May
Tweet I normally don’t post job openings on the blog, but in this case, I had to make an exception because…I used to hold this position! Comcast-Spectactor (the parent company for the Philadelphia Flyers, 76ers, Wings and more) is hiring for a CRM & Technology Analyst. This is a unique opportunity for anyone with an [...]
12
May
Tweet Earlier this week, I had the chance to interview Barry Kahn, CEO of the dynamic ticket pricing company Qcue. Barry was recently named to Sports Business Journal’s Forty Under 40 Class of 2011. We discussed what exactly dynamic pricing is and some of the impact it can have on the sports industry. First off, [...]
11
May
Tweet Last month, I was fortunate enough to receive an advanced copy of “The House That Ruth Built” by Robert Weintraub. The book chronicles the Yankees’ 1923 championship season, their crosstown rivalry with the New York Giants and the construction of Yankee Stadium. It’s an excellent book for any Yankees or baseball fan, but beyond [...]
10
May
Tweet As you can see from the image below, I’m probably about 90 minutes early in writing this post, but even though the Wizards haven’t “officially” announce their new look, I think it’s ok to start discussing it now. This morning, the Wizards are going to officially change their colors back to the traditional red, [...]
9
May
Tweet This is a big time of year for the NBA when it comes to season ticket sales. Most teams are finishing up their current season ticket holder renewals and ramping up for new business. Last week, I wrote a bit about a unique positioning the Golden State Warriors were using to help sell and [...]
4
May
Tweet Last week, my good friend Isaac sent me a very interesting season ticket sales promotion that the Golden State Warriors are offering. They are calling it the “first official contract between a professional sports team and its fans.” While that may or may not be true, the “contract” itself is quite interesting. Take a [...]
2
May
Tweet I’m excited to announce the nominees for the 2011 The Business of Sports Awards! Every spring, we will take a look back to reward the best content and contributors from the sports business community over the past year. Unlike other sports business awards that recognize the people working within specific organizations, the goal for [...]
