4 thoughts on “Rebranding the Sun Devils

  • April 20, 2011 at 12:33 pm

    I think the standardization of the logo, font, and colors across sports is a great thing. Where I formally worked, each sport had their own unique logo and font and there wasn’t any consistency. That has led to confusion about what is the actual official logo. I believe creating that standardization will give the sports and all of the student athletes a common source of identification and hopefully it will increase alum loyalty moving forward.

    In ASU’s case, I’m curious as to your thoughts of them keeping the interlocking script AS specifically for baseball. Obviously baseball has been of the most, if not the most successful programs at Arizona State and that logo is highly identifiable with the baseball. I just found it interesting that the administration has decided to update all of the sports, but singled out that tiny piece to stay constant.

  • April 26, 2011 at 2:18 pm

    I just wanted to give a pat on the back to ASU for their continually brilliant marketing efforts. Whether that be by way of their virtual interactive marketing campaigns where they take fans through the locker rooms of their sporting facilities or via changing their logo. As an Arizona Wildcats fan its difficult to see our in-state rivals put forth so much effort to improve not just their sports program but the entire university. Well done ASU. I hope U of A follows your lead!

  • May 2, 2011 at 3:32 pm

    I really like this new look. I am just hoping they don’t go crazy the way the University of Oregon have. Coming from my alma mater Penn State, we really take pride in the group over the individual and simplicity. I like this look for Arizona State more because it has a more simple feel and is easier to drive a marketing effort behind. You take pride in a few small things when it comes to your image and I believe this is something Arizona State can be proud of.

  • August 4, 2012 at 11:10 am

    In going through my old emails, I received this from an ASU alumni shortly after this post went up:

    Just want you to know that NOT ALL alumni and current students are in favor of Sparky taking a “back seat” to the new fork
    Our main concern is that there was no real vote by all past and present sun devils. – as has been done in the DISTANT past (Owls to Bulldogs to Sparky) Instead this decision appears to have been made solely by the athletic department.
    To tamper with a beloved LONG TIME logo/mascot without “buy in” from alumni and students is a slap in our face We are not against some change. Just respect “our” history and allow us to give our opinion. Many of us are feeling quite betrayed.
    The fork is obviously a “done deal” BUT at least put Sparky back on the uniforms (and the microscopic little Sparky on the back of the football helmets at the bottom does not count)
    Thank you for giving me the opportunity to speak from my heart.

    (Writer was from the Class of 1960 – name withheld for anonymity)

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