Leagues as Team Owners and Operators

Posted by Russell Scibetti Published in Baseball, Basketball, Governing Bodies

By now, you’ve probably already seen the news that Major League Baseball has taken control of day to day operations of the Los Angeles Dodgers away from current team owner Frank McCourt. If not, you can read more about it over at ESPN.com and on Darren Rovell’s SportsBiz blog. Instead of trying to weigh in [...]

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Apr

Rebranding the Sun Devils

Posted by Russell Scibetti Published in Collegiate Athletics, Marketing

Over the past few weeks, the Arizona State Sun Devils athletic department has been releasing videos and teasers about a big announcement they had planned for April 12, 2011. Before we actually review what happened, we should start by taking a look at what they did to create anticipation and excitement among their fans and [...]

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Apr

Poker’s Black Friday

Posted by Russell Scibetti Published in General, Politics

Over the past eight years, there has been a tremendous growth in popularity of poker as a form of “sports entertainment.” While the game itself is not a sport, it’s coverage on television and across the web has created a deep connection between poker and the sports world. However, as of Friday, the relationship between [...]

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Apr

Wrap-up: Wharton Sports Innovation Conference

Posted by Russell Scibetti Published in General

Today’s post is courtesy of guest blogger Emily Huddell from Turnkey Sports & Entertainment. The inaugural Wharton Sports Innovation Conference (SIC) was held last Friday, April 8, at the University of Pennsylvania’s Wharton School. Initiated and organized by the Wharton Sports Business Club, the event was conceived as a forum for high-level discussion on “what’s [...]

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Apr

How the NHL Playoffs are Different

Posted by Amanda Miller Published in Baseball, Basketball, Football, General, Hockey, Soccer

With the NHL Playoffs starting today, it’s a great time to look at how the NHL differs from other major American sports leagues in crowning their champion. National Football League (NFL) Only 12 of 32 NFL teams make the playoffs each year. At 37.5%, the NFL has one of the lowest percentages of teams allowed into [...]

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Apr

MLB Ends Streaming on Facebook

Posted by Russell Scibetti Published in Baseball, Media

Earlier today, I saw an interesting post on AllFacebook.com that discusses Major League Baseball’s decision to end their free livestreams on Facebook. You can read their take on the decision here. In case you didn’t know, MLB was providing a live game feed to select spring training games that could be watched directly via the [...]

5 comments

Apr

Branding the Building

Posted by Russell Scibetti Published in Facilities, Marketing

Today’s post is courtesy of guest blogger Amy Skiles, SVP of Business Development for Phoenix Design Works. Branding the building is a process that usually comes after you’ve branded the team, but actually it presents the first point of engagement with your brand for many of the consumers in your various fan bases. If indeed, [...]

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Apr

Final Four Ratings Review

Posted by Russell Scibetti Published in Collegiate Athletics, Media

On Saturday night, we were treated to two excellent Final Four games. The first game, Butler vs. VCU, featured underdog vs. underdog, two team that all college basketball fans could get behind. The second game, UConn vs. Kentucky, was on the other end of the spectrum, featuring two perennial juggernauts, even if each of them [...]

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