Subway Sponsorship Activation

Continuing with the video theme this week, I found a great sports business video on YouTube today courtesy of the Rice Sports Management program’s YouTube account. This clip shows several highlights of how Subway activated their sponsorship of the Subway Fresh Fit 500.

I particularly liked how they also involved Apolo Anton Ohno, a non-racing Subway endorser, and how found a fun way to show off the Subway Dunk Fresh game with Blake Griffin (you can read more about this campaign at the Blogs with Balls blog).