Selling Valentine’s Day

Valentine’s Day is just around the corner, and just like any other holiday, this special occasion can be used as part of a marketing campaign to sell tickets and merchandise. Here are a few examples of Valentine’s Day themed promotions taking place this year that I was able to find. You can see that the offers each have their own unique details, including items like jewelry, dinners, flowers, merchandise and personal delivery.

Phoenix Coyotes (Thanks to the Phoenix Business Journal blog for writing about this one)

Milwaukee Bucks

Tampa Bay Buccaneers

Philadelphia Flyers

Houston Astros

Texas Rangers

St. Louis Cardinals

Houston Rockets (Branded as an “UnValentine’s Special” – also running a Valentine’s Day Clutch Gram promotion)

Cleveland Indians

4 thoughts on “Selling Valentine’s Day

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  • February 10, 2011 at 12:25 pm
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    While I admit that these are all amusing ads and creative ways of trying to capture some of the Valentine’s Day market, I look at the ads and I see a point that is sorely missed and that is using the Valentine’s Day campaign as an extension of what they are already doing as a team to push their tickets.

    By that I mean that there seems to be no consistency to the story that the team is trying to sell. In this instance, I think the teams would do a bit better to find a consistent message that they want to deliver for the season and build all of their messages around their plan.

  • February 10, 2011 at 4:32 pm
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    Wow, that Houston Astros creative is kind of rough on the eyes.

    I think the Coyotes and the Bucks are the top two – love the extension of the “Fear the Deer” t-shirts with the “holiday” colors!

  • February 10, 2011 at 4:35 pm
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    Please realize that several of these were grabbed screenshots from team websites, so the graphic quality (esp. text) is not coming through as well as it should.

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