4 users responded in this post

Subscribe to this post comment rss or trackback url
mygif

[…] This post was mentioned on Twitter by Russell Scibetti, Amanda Miller, Justin Kamm, JoeCamel, Kerry and others. Kerry said: RT @rscibetti: Selling Valentine’s Day in #SportsBiz (with examples from all 4 major U.S. leagues) http://bit.ly/f8WPR5 […]

mygif
David Wakeman said on February 10th, 2011 at 12:25 pm

While I admit that these are all amusing ads and creative ways of trying to capture some of the Valentine’s Day market, I look at the ads and I see a point that is sorely missed and that is using the Valentine’s Day campaign as an extension of what they are already doing as a team to push their tickets.

By that I mean that there seems to be no consistency to the story that the team is trying to sell. In this instance, I think the teams would do a bit better to find a consistent message that they want to deliver for the season and build all of their messages around their plan.

mygif
Deandra D. said on February 10th, 2011 at 4:32 pm

Wow, that Houston Astros creative is kind of rough on the eyes.

I think the Coyotes and the Bucks are the top two – love the extension of the “Fear the Deer” t-shirts with the “holiday” colors!

mygif
Russell Scibetti said on February 10th, 2011 at 4:35 pm

Please realize that several of these were grabbed screenshots from team websites, so the graphic quality (esp. text) is not coming through as well as it should.