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David said on February 8th, 2011 at 2:36 pm

To support your conjecture about the Motorola ad: some of my sport management students talked about how they liked that ad, though they thought it was an ad for the iPad. Others really liked the Best Buy spot (“What’s a Bieber?”), but had trouble identifying that it was Best Buy.

Russell Scibetti said on February 9th, 2011 at 8:23 am

There’s more of a story about the HomeAway.com ad. The founder of the Sarah Jane Brain Foundation visited the company the day after the game to discuss the ad with regards to awareness for youth concussions in sports. HomeAway has responded very positively to the concern and is adjusting their advertising accordingly.

You can read more about it here:

Daniel Gomez said on February 14th, 2011 at 11:52 am

I agree with the three points of success for a Super Bowl commercial. The Audi commercial was definitely one of my favorites as well. In one of your points you state you state that product must connect with the consumer in a entertaining and I believe that the Volkswagen “The Force” commercial hit home with all audiences. The use of the Star Wars Imperial March song and kid was appealing to all audiences. Also I do not think that the keyless entry is what they were trying to promote.
While this may sound like a cliche while watching the Super Bowl, what happened to the classic iconic TV families NFL Gameday commercial. This was a well played out commercial epitomizing what the day means to America.
I agree with all the commercials that were placed in the losers column but thought you should have placed the godaddy.com commercial in the column. Joan Rivers as a sex symbol for that I would I have made it into a funny commercial and pitched Betty White.

Russell Scibetti said on February 14th, 2011 at 11:58 am


Thanks for the comment. I loved the content of the VW ad and its definitely one of the most memorable commercials, but my point was that there was nothing about the ad (at least to me) that really connected to the VW brand. That made is a “mixed bag” commercial.