It’s always fun when you get to promote the success of talented professionals, so I’m happy to take a moment to share information about this year’s Women in Sports & Events (WISE) Women of the Year Award winners: Stacey Allaster, Chairman & Chief Executive Officer, Women’s Tennis Association (WTA) Lisa Baird, Chief Marketing Officer, United [...]

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It’s time for the SportsBiz Free Agent of the Week. Instead of featuring a top job posting, I like to feature a qualified industry professional who is looking for their next opportunity. If you are interested in being a future SportsBiz Free Agent of the Week, you can apply here. Now it’s time to introduce [...]

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Earlier today, I learned about two interesting single game ticket offers that provide value to the customers while capturing incremental sales for the teams. These ideas can be applied in some form to almost any organization. New Jersey Devils:  LivingSocial Discount Offer LivingSocial.com is a website that offers a new region-specific discount offer every day [...]

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This weekend I had the chance to email back and forth with Lou Imbriano and J.W. Cannon, who a few weeks back started a weekly event on Twitter called #sbchat. It’s another valuable resource for the sports business community that everyone should take advantage of. Here’s what they had to say about it. First off, [...]

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Today’s post is courtesy of guest blogger Brian Connolly. Over the past several years, I’ve worked on numerous football stadium planning projects for NFL franchises and BCS athletic departments.  In most cases, team supporters who were interviewed via survey or focus group ranked Personal Seat Licenses (“PSLs”) relatively low as a potential stadium funding mechanism, [...]

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Today’s post is courtesy of guest blogger Paul Hemingway. Despite being one of the most viewed professional sports in America, the top dog in terms of sports sponsorship revenues and holding the record for 17 of the top 20 attended single-day sporting events in the world, the proverbial bloom has come off the NASCAR rose [...]

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Teams are always looking to try new things in the social media space, so here are three recent examples to take a look at: New Jersey Devils:  Mission Control Yesterday, the Devils officially unveiled their new “Mission Control” social media hub at the Prudential Center. Manned by a staff of die-hard Devils fans called the [...]

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I tend to be a fan of many of the business initiatives that the Phoenix Suns put together. They are a very creative, forward-thinking organization, and that comes through in their marketing, service and digital media efforts. Last week, someone on Twitter (update: Thanks Emily Huddell!) sent out a link to the Phoenix Suns New [...]

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Valentine’s Day is just around the corner, and just like any other holiday, this special occasion can be used as part of a marketing campaign to sell tickets and merchandise. Here are a few examples of Valentine’s Day themed promotions taking place this year that I was able to find. You can see that the [...]

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By now, everyone has seen most of the ads from Sunday’s game, either during the broadcast or online (if you haven’t, the best place to go is the AdBlitz page on YouTube – go there now!). Everyone has their own opinions as to which were the best and the worst, so I feel its only [...]

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