SportsBiz Free Agent of the Week: Dave Schifrin

It’s time for the SportsBiz Free Agent of the Week. Instead of featuring a top job posting, I like to feature a qualified industry professional who is looking for their next opportunity. If you are interested in being a future SportsBiz Free Agent of the Week, you can apply here.

Now it’s time to introduce our next free agent, Dave Schifrin! Let’s learn more about him.

Goal: I’m looking for an interesting opportunity in sports marketing and management where I can use my varied general management and brand marketing experience to bring a fresh perspective to and innovate within a forward-thinking agency or organization.

Experience:

At One Yoga & Spiritual Gangster – Business Director 2009 – 2010

  • Drove revenue programs, positioning company for successful acquisition by a large, national retail health club chain
  • Managed $1 million-plus P&L for two yoga studios and all yoga-related programming
  • Developed and managed the At One Yoga brand, solidifying its place as an innovator and industry leader
  • Analyzed member data to develop and track efficient, targeted marketing programs and identify optimal product pricing and product mix
  • Developed and managed a collaborative program with InterContinental Montelucia Resort to drive yoga-related destination travel and provide additional services for existing customers

Athletes’ Performance & Core Performance, Director of Marketing 2006-2008

  • Managed brand development, positioning, communications and tactical marketing strategies for Athletes’ Performance and Core Performance, both on and off line
  • Managed brand identity development and re-branding initiative for Core Performance
  • Developed marketing strategy for AthletesPerformance.com
  • Managed and developed strategic partnerships (new/existing) with companies such as adidas, EAS, Gatorade, Sheraton Hotels, Men’s Health, Rodale Press and many others to increase brand exposure
  • Concepted and created innovative partnership with Sheraton Hotels & Resorts to bring effective training and nutrition solutions to all Sheraton properties worldwide
  • Led organizational development initiatives relating to providing world-class customer service

SportsNet, LLC (now Wasserman Media Group) – Manager of Operations & Client Relations, 2001-2004

  • Negotiated professional athletic contracts for soccer players in the United States and Europe
  • Negotiated endorsement, sponsorship and consulting contracts totaling over $1,000,000
  • Identified, recruited and signed new clients for representation

Women’s United Soccer Association (WUSA) – Player Relations Consultant, 2001

  • Coordinated athlete appearances for over 50 events nationwide
  • Served as primary resource for athletes with regard to all league promotional issues
  • Created reporting methods to improve communication between teams nationwide and league office

Broadband Sports/AthletesDirect.com – Site Manager, 2000

  • Managed official web pages for 25+ professional and Olympic athletes
  • Managed media content across 30+ AthletesDirect.com and syndicate pages
  • Coordinated on-site operations for clients competing in 2000 Olympic Games in Sydney, Australia

FIFA Women’s World Cup Organizing Committee – Manager of Ticket Sales and Operations, 1998-1999

  • Conducted national ticket sales initiatives which led to sales over 200 percent of initial projections
  • Implemented grassroots marketing initiatives to grow awareness and support nationwide ticket sales
  • Solved over 500 ticket distribution problems through case-by-case analysis
  • Managed game-day ticketing and Will Call for record-setting crowds of 70,000+ and 92,000+

Education:

  • Arizona State University, Tempe, AZ – MBA, Sports Business, 2006
  • College of William & Mary, Williamsburg, VA –BA, Economics, 1996

Recent Accomplishments: In less than a year, I was able to position At One Yoga for a successful acquisition by a large public company. The entire process was invigorating and I’m tremendously proud of the transaction.  Also, I’m still very proud of the Core Performance program at Sheraton Hotels & Resorts worldwide, which helps provide innovative health and fitness solutions for travelers. I developed the program with Sheraton a couple of years ago, but the rollout through their hotels worldwide is ongoing and proving to be a real differentiator for their brand.

Sell Yourself in 3 Sentences or Less: I’m a strategic, analytical manager with 12+ years experience. I pride myself on being able to see all sides of issues and evaluate situations and opportunities providing new perspective and offering creativity and innovation, while keeping business objectives prioritized. I’m a strong relationship builder and team player who puts clients – both internal and external – first.

You can connect with Dave through his LinkedIn page or by email at dschifrin@yahoo.com. If you have an open opportunity with your organization or know of another company that can benefit from Dave’s experience, please reach out to him. I want to see this weekly feature really help some great people places into the industry positions they deserve.

Previous Free Agents of the Week:

  • Mario ProsperinoNow working as a Licensing Manager with the Associated Press!
  • Brendan Wilhide – Social media marketing expert and founder of Sportsin140.com
  • Kerry Graue – Wealth of PR and media experience with a track record of success
  • Catherine MarziNow working as a marketing consultant for the Langley Events Centre – Details Here!
  • Jared MelzerNow working with sports marketing & sponsorship start-up agency GlideSlope!
  • Brett Bush – Great background in sports marketing and event operations
  • Paul Hemingway – Experienced senior exec in corporate partnerships, marketing and communications
  • Dave Cutler – Great marketing and production experience with teams, leagues and media
  • Caleb Mezzy – Enthusiastic up-and-comer with a strong sales and marketing foundation
  • Malir BurksNow working as an Event Coordinator with Octagon!
  • Add your name to this list!