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Mike Mahoney said on January 18th, 2011 at 9:58 am

It seems like your naming rights partner should match your core values. For some that core value maybe be a risk taking culture. You never want to sign a sponsorship though that your partner can’t pay for, you’d rather them make money on the deal in the long run. It will be interesting to watch how this plays out.

Mike Hurley said on January 18th, 2011 at 3:36 pm

I agree that this is an indicator of the current instability of the franchise; both in the current venue and the Sacramento market in general. In addition to the other issues you point out, there is also the question of how much branding value is received by a new naming rights partner on a mature building; particularly one that is replacing a corporate name associated with the building for several years.

Parker Knox said on January 20th, 2011 at 4:45 pm

The reality of it is, whatever dollar amount they’re paying, it is overwhelmingly worth it to Power Balance. If they are paying say, $1 million a year, that’s an amazing deal for the amount of brand exposure they’ll be getting. They’re still a relatively unknown to the mainstream consumer, so this is a great brand awareness play, all the legal stuff aside. This is just my opinion.

Gary Ibarra said on January 21st, 2011 at 4:24 pm

It’s the responsibility of the franchise to do the required research on any company that they chose to involve themselves with, but when faced with the economic pressures associated with a consistantly underachieving team in a small market surrounded by 3 much larger markets, I can see how a higher risk sponsor with a large marketing budget begins to blur the lines of whats acceptable. In addition, a similar situation has presented itself previously in Baseball, the Houston Astro’s new stadium was initially called Enron Field but was subsequently changed when the company became embroiled controversy, this situation wouldn’t be much different.