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Grabbing Some Tuesday Linkage said on January 11th, 2011 at 3:33 pm

[…] Sports says Brent Musburger’s mention of Tostitos during the BCS National Championship Game can’t be measured in dollars and […]

Richard said on January 11th, 2011 at 5:30 pm

Two thoughts …

I hate the BCS, so I wasn’t watching the game, but I turned it on at the end and heard this line. I actually laughed out loud because it was quite funny and felt comedically sincere.

But secondly, we all expect sponsorship messages, “Tonight’s broadcast is brought to you by Verizon….”

My point is simple: if in the future, this line becomes part of the sponsorship agreement, it will feel like the bumper promo and have much less value and I will most likely, ignore it.

Eric H. said on January 12th, 2011 at 8:40 pm

Big Game Brent! Pretty innocuous comment on his part. No harm, no foul IMO. Don’t really see it catching on but an interesting concept nonetheless.

Just Like Kevin said on January 19th, 2011 at 11:04 pm

FYI. This was not the first time that Musberger has used that line