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Johannes said on November 17th, 2010 at 5:31 pm

Over here in Europe (soccer) we have this quite often as it is normal that fans follow their teams. It’s common that clubs organize travel to away games. Just as an example, in England Arsenal London has a strategic partnership with travel agency Thomson, which includes team travel but also transport of fans to home and away games. A couple of other clubs have similar arrangements.
I remember that in Germany, Borussia Dortmund even owned their own travel agency which they sold off later when the club got into financial woes.
Just one quick additional remark on your analysis: I would doubt the assumption that bringing in more away fans automatically sacrifices environment or atmosphere. If 10% of the audience are away fans, the atmosphere is usually a lot more fired up than without away fans. By organizing the streams of away fans you would also better be able to seat them together in particular blocks in the stadium which will a) improve the atmosphere and b) make it easier to control from a security standpoint.

AL said on November 19th, 2010 at 12:30 am

I received the same email and was surprised when it came to me, living no where near the other two teams it originally mentioned. I don’t disagree with the thought behind it, as we do a similar thing, but I think the key is to make sure you’ve identified your target segment and not just batch and blast.

Russell Scibetti said on November 19th, 2010 at 8:40 am

Thank you both for your feedback – you both make excellent points!