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Jay said on October 27th, 2010 at 1:40 pm

I think it helps demonstrate the many factors, influences and decisions LeBron has to make as an NBA player and celebrity. For those who think his “Decision” was an easy one, this 90 seconds shows otherwise. I agree, his brand image hasn’t been permanently damaged, but the hearts of Cavalier fans have been.

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Carson McKee said on October 28th, 2010 at 1:21 pm

I think it’s bang on. Owns it. And true to form, now brands and markets it.