The Tampa Bay Rays have been in the news for two reasons this week: for clinching a playoff spot and for players complaining about low attendance. Specifically, Evan Longoria and David Price commented on how “disheartening” it is to play in front of such a small crowd when they are playing for a playoff spot.  [...]

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The sports business folks down in Philadelphia have been coming up with some creative marketing campaigns lately (and hopefully if anyone from that area is reading this, they’re going to come to our Philadelphia Networking Event on Thursday night – details and RSVP here!). Take a look at these two recent Philly team promotions: Philadelphia [...]

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It’s time for the SportsBiz Free Agent of the Week. Instead of featuring a top job posting, I like to feature a qualified industry professional who is looking for their next opportunity. If you are interested in being a future SportsBiz Free Agent of the Week, you can apply here. Now it’s time to introduce [...]

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A constant challenge that faces teams and venue owners is how to generate revenue from your building once your season has passed. The company has this valuable entertainment asset, but without events to host, it can sit dormant for weeks or even months at a time (outside of the occasional stadium tours, which can provide [...]

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Time for another video blog post. This time, I decided to look through my mail for some inspiration and discuss how other industry direct mail marketing tactics could potentially be applied to sports. Please share your own ideas in the comments!

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Everyone knows that the economy has had an effect on ticket sales in sports. From NASCAR to the NBA (unless you’re the Miami Heat), increasing the effectiveness and efficiency of your sales staff is one of the top priorities. Major League Soccer (MLS) is no different, but they are attacking the problem in a unique [...]

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As time goes on, there is more and more content buried deep in the archives of this blog, so every now and then, I like to reach into “the vault” and revisit an old post. Since the first week of the NFL regular season has come and gone, it seems like a good time to [...]

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The following article was submitted by guest contributor Jamie Acks. Jamie, a student in the Ohio University MBA/MSA program, spent this past summer interning at Turnkey Sports and Entertainment. Her primary responsibility was executing the following study, which attempted to identify what, if any, relationship truly exists between game attendees’ at-event satisfaction and teams’ performance [...]

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Jason Peck had a great idea for a series of blog posts based around “Why We Should Care” about social media. The “We” refers to everyone from fans to teams to athletes to agencies and more. I was very pleased that Jason asked me to contribute to this series, and you should visit his site [...]

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