Can LeBron Sell Hockey?

Earlier today, Jonathan Goldberg (@JRGoldberg on Twitter) pointed out a promotion that the Florida Panthers just launched. Take a look at the screenshot below:

While the team can’t actually use LeBron James to sell hockey tickets, the references are obvious and offer a creative way to try to leverage the buzz of LeBron’s potential move to Florida to sell hockey tickets.  Panthers President and COO Michael Yormark said “Based on the hype surrounding rumors of a new King headed to South Florida, we wanted to remind our fans that we want them to feel like royalty. Certainly, it’s an exciting time to be part of the South Florida sports industry.” (

What do you think of this type of promotion? Some people would call it creative and outside-the-box, while others like @JRGoldberg call it “tacky” and says “This makes them look minor league, desperate and silly.” Share your thoughts in the comments (after you watch LeBron’s special of course, which is on in 10 minutes!)

3 thoughts on “Can LeBron Sell Hockey?

  • July 8, 2010 at 8:08 pm

    I am for this kind of ambush type of marketing. I mean Lebron has a huge ego as it is. So if they can sell hockey tickets from it. Go for it but then again I am a hockey slappy so I would be for a franchise which struggles to get people into the seats trying to capitalize on this.

  • July 9, 2010 at 1:06 pm

    Interesting but ultimately difficult to believe it will help them move the needle in any significant way whatsoever. Seems like more of a “Hey! Everyone look at us” tactic than anything else. The only way for the Sun Belt hockey teams to be more than a blip on their local sports radar is to win and win big. The Panthers never have, and until they do, they can run all the promotions they want. Miami is a really, really tough sports market and the Panthers play a non-traditional sport and play it poorly. (Not to rain on Yormark’s parade or anything.)

  • July 11, 2010 at 7:04 pm

    This is the same team that paid Drew Rosenhaus to be a part of a big advertisement roll out – negotiating lower prices. Can’t blame the Panthers for getting creative in a town that puts football first (although now the Heat might be the #1 billing).

Comments are closed.