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Jamie Favreau said on July 8th, 2010 at 8:08 pm

I am for this kind of ambush type of marketing. I mean Lebron has a huge ego as it is. So if they can sell hockey tickets from it. Go for it but then again I am a hockey slappy so I would be for a franchise which struggles to get people into the seats trying to capitalize on this.

Eric Habermas said on July 9th, 2010 at 1:06 pm

Interesting but ultimately difficult to believe it will help them move the needle in any significant way whatsoever. Seems like more of a “Hey! Everyone look at us” tactic than anything else. The only way for the Sun Belt hockey teams to be more than a blip on their local sports radar is to win and win big. The Panthers never have, and until they do, they can run all the promotions they want. Miami is a really, really tough sports market and the Panthers play a non-traditional sport and play it poorly. (Not to rain on Yormark’s parade or anything.)

Darren Heitner said on July 11th, 2010 at 7:04 pm

This is the same team that paid Drew Rosenhaus to be a part of a big advertisement roll out – negotiating lower prices. Can’t blame the Panthers for getting creative in a town that puts football first (although now the Heat might be the #1 billing).